Investing in a branding strategy and building a brand is not reserved only for large companies. Small businesses thrive when building a strong identity and can even develop more loyal customers than corporations in the same industry.
When it comes to design, less is more. In creating a simple logo, you only need to consider what is essential, and ensure that your final design is not cluttered. It is best to apply concepts of minimalism to create a logo design that is eye-catching and unique. After brainstorming your personal branding style, you will be able to determine if a sleek, simple, and streamlined design is best for you. Read More
With the current trend of businesses shifting towards clever logo design (rather than obvious visual representation of their brand), the logo design industry has seen some changes. This new and impressive method of design helps companies separate themselves from the competition, and presents them in a modern and progressive light. Not only are these logos visually appealing, they have an additional dash of intelligence that helps make them distinctive. That said, witty logos are not easy to create, and often require assistance from skilled design professionals. Read More
Branding within the pharmaceutical market is a relatively new concept when it comes to building relationships with clients. For years and years, a pharmaceutical business’ formula was straightforward: create a new essential drug, present it to physicians by means of sales representatives, and watch as the prescriptions are filled. These new products, secured by a decade’s worth of patent protection, were near guaranteed to create massive revenue. Intensive brand tactics were inexistent and often dismissed. Read More
Do you own a boutique? Whether you are offering haute couture, funky modern jewelry, or upscale children’s clothes, without an exceptional logo you are throwing away a valuable opportunity as a business. Branding is one of the most significant factors for a developing company, one that greatly increases the chance of success. As such, this is not something to rush or experiment with. A design agency can create the boutique logo of your dreams, all in a style that communicates exactly what your small business is all about. Read More
Business pitches are used to generate interest and gauge support. They are meant to serve as a snapshot of your product/service, so get in and get out! Your mission is to create enough interest to secure a second meeting. Read More
Your logo must say something unique about your organization. Whether you are a small sports group, a youth group, or a qualified group of professionals targeting corporate managers, an outstanding group logo design could not only make your organization one that is memorable, but also set you as a preferred solution for the services that you provide. Read More
There are several things to consider when preparing to create green visual branding for your small business. As more companies start to emphasize their eco-friendly endeavors, your business logo must stand out, while clearly expressing the environmental aspects of your company. Hiring a team of professional designers will ensure your business displays a striking and unique logo. Read More