Carspaa is a mobile car wash and detailing service driven by competitive prices and eco-friendly products.
The Carspaa name was created to help attract the female demographic (which is over 40% of the target audience). That said, the logo obviously couldn’t neglect its male consumer (e.g. not too feminine, but more of a contemporary / modern / clean look). In addition to the aforementioned qualities, the overall “feel” of the logo was desired to be professional, clear, and organic. A minimal car silhouette with smooth curves was the clear winner.