Every day, there are more and more people within the logo design field starting to dish out subpar designs. From recycled ideas to copyright infringement, crowd sourcing platforms usually are overrun with designers that cut corners in attempt to provide low cost “solutions”. The question is, how do you (as a serious graphic design professional), separate yourself from the competition and produce high-quality concepts that stand the test of time? Here are some tips to consider:
1. Incorporate Multiple Messages Within Your Visual Graphics
The idea here is to blend two seemingly distinct concepts into one clever composition.
2. Color, Color, Color!
Colors bring ideas to life and highlight your personality. Be bold but be smart. Explore bright, captivating hues but remember to account for common associations within the industry.
3. Steer Clear of Clichés
When it comes to logo design, old ideas inevitably give way to fresh and innovative conceptualization.
4. Personalize and Make it Your Own
What sets you apart from the competition? Infuse a unique style to make an everyday graphic memorable.
5. Experiment with Typography
Many logos stand out simply due to their exclusive font selection. Simplistic imagery is often best complemented by custom typography.
6. Less is More
Minimalism is your friend. Straightforward icons are more easily understood than their overly complex adversaries.
7. Dimension – Create Depth
Symmetry and proportion are important aspects of a logo design. Balance is crucial.
8. Turn Negative into a Positive
Explore ways to utilize negative space wisely in order to empower your design.
9. Harness Visual Dynamics
Inject a sense of motion into your logo to make it visually energetic. Let action pave the way to success.
10. Tell a Story
Avoid being too abstract as this can come off as confusing. Focus on your underlying mission and goals.