Saviors of Water make single family homes more water efficient. Operating in Nevada and California, they have maximum opportunity to save their customers money on water, electricity, and sewer bills.
The Saviors were interested in a mark that was unique, but not too abstract. They expressed interest in eventually heading in somewhat of a “superhero” direction, but weren’t ready to invest in an elaborate hand drawn character at this point. With that in mind, we aimed to deliver a logo that could be further expanded / enhanced in the future. The character could eventually be added in a way so that he / she would present the water droplet. The colors and overall style was developed to cater to this longterm goal.